If you have any questions or comments about this Privacy Policy, please contact us at privacypolicy@kwalee.com

Information provided by you when using the Games

(“Basic Information”)

We will collect the following information from you when you play our Games:

• a unique pseudonymous identifier for you (User ID);
• your user preferences; and
• anonymous core information milestones related to your gameplay, such as the completion  of certain  activities  during your gameplay.

Information used for the purposes of serving advertisements

(“Advertising Data”)

Through our third party advertising network partners, we may gather information about your devices when you install or play our Games, depending on the permissions you’ve granted. This may include:

• the make, model and operating system of your device;
• properties of your device, such as screen size and orientation, audio volume and battery;
• the mobile network operator linked to your device;
• the Games played;
• the country, time zone and locale settings on your device (i.e. country and preferred language);
• network connection type and speed;
• IP Address;
• MAC address;
• internet browser used to access the Games; and
• the advertiser ID, which is an identifier unique to you if you use an Apple or Android device, but which doesn’t reveal your name.

Information collected for the purposes of providing analytics

(“Analytics”)

We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics.

Personal data we may collect includes the following:

• your mobile device’s unique device ID (“Device ID”);
• your User ID (which is generated by us and allocated to you when you first play our games);
• your device operating system & version;
• your device make and model;
• game play attempts, progression and results;
• session game time start, end and duration;
• purchase transaction types (for TENS Tournament only);
• the country of your Device;
• the time, date and install source of your first download (e.g. from a clicked advertisement);
• advertisements viewed and clicked; and
• identification of crashes and defects.

Information about you collected from third parties

(“Third Party Log In Information”)

When you access the Games via a third party social media provider such as Facebook, Twitter or Game Center, we may collect and store personal and non-personal information which is available on that third party social media provider, such as your Facebook or Twitter name, your profile picture or its URL, your Facebook ID and other public data of your friends, provided that you have expressly agreed to the use of Facebook cookies within the Games. We will also receive technical data in order to ensure the Games connect to the correct Facebook account.

Information about you collected from third parties

(“Skillz Information”)

When you access the game TENS Tournament we use a third party provider Skillz Inc (“Skillz”) based in the United States that enables players to participate in online real-money based competitions. Skillz hosts player accounts, collects fees and distributes pay outs. It collects first and last name, shipping address, phone number, and Social Security Number, credit card information or Paypal user name to participate in cash tournaments and withdraw funds. This information is used to verify your identity when you withdraw cash from your account and by us and certain third party service providers to monitor for fraudulent activity and verify that you can legally participate in cash tournaments and withdraw funds. For more information, please see Skillz privacy policy at http://corp.skillz.com/privacy-policy/.

To provide our Games to you

We will use information about you (including Basic Information, Third Party Log In Information and Analytics) for delivering our Games to you under the terms of use agreed between us. The processing of information in this way is necessary for us to record your progress and current status within a Game, and to ensure the Games deliver the features promised and function properly, so that you have the best experience when playing any one of our Games.

To help us improve the Online Services and fix any problems

We may process non identifiable Analytics so that we can analyse and improve our Games and Online Services.

This processing is also necessary for us to pursue our legitimate interests of (i) ensuring that our Online Services function properly so that you and other users have the best experience when playing any of our Game(s) and using the other Online Services; (ii) improving the quality of our Online Services, and providing a better experience to our users; (iii) identifying and correcting any bugs in the Games and Online Services and iv) understanding the effectiveness of our marketing to attract new users and re-engage our current users at an aggregated level.

We use third party providers Fabric (for crash analytics), AppsFlyer and Tenjin (user attribution and analytics), Game Analytics and AppOnboard (for analytics). Fabric, AppsFlyer, Tenjin, AppOnboard and Game Analytics may collect analytics on our behalf and in accordance with our instructions, and their applicable privacy notices.

If you would like to find out more about the way Fabric, Tenjin, AppsFlyer, Game Analytics and AppOnboard collects and processes this information this is likely to be set out in their privacy policies and/or terms and conditions. Please refer to https://docs.fabric.io/android/fabric/data-privacy.html, https://www.appsflyer.com/privacy-policy, https://apponboard.com/legal/privacy-policy/, https://www.tenjin.io/privacy/, https://gameanalytics.com/privacy

To improve the monetisation via in-app purchases

Skillz may process information (including Skillz Information) to understand how users use our TENS Tournament, and to compile statistical reports regarding that activity, as well as understanding how users progress, and their current status within the game. This processing is necessary for us and Skillz to pursue our legitimate interests of improving the game and increasing the amount of revenue generated via in-app purchases.

We will not pass your information on for these purposes unless you give your consent or you have given it already. After you have given your consent, you may withdraw it at any time. This can be achieved by withdraw consent by disabling his or her account, or further requesting to be deleted by sending a support request to Skillz as set out in their privacy policy.

For advertising purposes

We may process Advertising Data to show you advertisements for third party services.  

The information we collect about you may be used to understand how advertisements placed in our Games have performed or how many people have viewed certain advertisements.

We will not process your information for the purposes of marketing or pass your information on to third parties for the purposes of such marketing unless you give your consent or you have given it already. After you have given your consent, you may withdraw it at any time. We may use the information we collect about you to serve you targeted advertisements in our Games.  We do this to provide you with more relevant advertising content.  We work with the following third party advertising networks : 

• Applovin https://www.applovin.com/privacy 
• Adcolony https://www.adcolony.com/privacy-policy/ 
• Facebook  https://www.facebook.com/privacy/explanation 
• Unity https://unity3d.com/legal/privacy-policy
• Tapjoy https://www.tapjoy.com/legal/#privacy-policy 
• IronSource https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/ 
• Admob https://support.google.com/admob/answer/6128543 
• Chartboost https://answers.chartboost.com/en-us/articles/200780269 
• MoPub https://www.mopub.com/legal/privacy/ 
• InMobi https://www.inmobi.com/privacy-policy/ 
• Vungle http://vungle.com/privacy/ 
• TikTok Inc. https://www.tiktok.com/en-uk/privacy-policy
• Amazon Advertising LLC and/or its Affiliates
  https://advertising.amazon.com/legal/product-terms
• Mintegral https://www.mintegral.com/en/privacy/
• Fyber https://www.fyber.com/privacy-policy/ 
• Smaato and its partners https://www.smaato.com/privacy/ https://www.smaato.com/partner-list/
• Criteo Limited http://www.criteo.com/privacy/
• Maio https://www.i-mobile.co.jp/privacy.html
• Adjust - https://www.adjust.com/terms/privacy-policy/
• Firebase  - https://firebase.google.com/support/privacy
• Ogury - https://ogury.com/privacy-policy/
• HybrMC Mobile LLC - Nhypermx.com/pp.html
• Verizon - https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/index.html​
• Yandex - https://yandex.com/legal/confidential/?lang=en​
• Google Ads - https://policies.google.com/privacy?hl=en   
• Snapchat - https://support.snapchat.com/en-GB/article/games-data-privacy 
• JetFuel - https://www.jetfuel.it/privacy
• Apple Search Ads - https://www.apple.com/legal/privacy/en-ww/
• CrossInstall -  https://www.crossinstall.com/privacy
• Pangle - https://www.pangleglobal.com/privacy
• MyTarget - https://legal.my.com/us/mytarget/privacy/#
• Orgury - https://ogury.com/privacy-policy/

If you would like to find out more about the way these third parties collect and process your information please refer to their respective privacy policies and/or terms and conditions by clicking on the links provided above.

To prevent fraud and illegal activity

We process personal data for our legitimate interests of ensuring that any use of the Online Services is lawful and non-fraudulent, does not disrupt the operation of our services, does not harass our staff or other individuals, to enforce our legal rights and to comply with our legal obligations.

Where we reasonably believe that you are or may be in breach of any applicable laws or our terms of use, we may use your personal information to inform relevant third parties such as your law enforcement agencies about the content.

We will share your information with third parties only in the ways that are described in this Privacy Policy

Group members, personnel, suppliers or subcontractors: We keep your information confidential, but may disclose it to any member of our group (which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006), our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this Privacy Policy. However, this is on the basis that they do not make independent use of the information, and have agreed to safeguard it.

Merger or acquisition: If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via, account message and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

Required by law: In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

Enforcement: We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of Kwalee, our customers, or others.

Skillz: where you play TENS tournament game, the Skillz Information may be shared with our partner Skillz for the purposes described in section 3.

We use automated decision making methods which do not involve human involvement to process your information only in the ways that are described in this Privacy Policy

We process your personal information via automated decision making methods in order to identify users who are cheating in the Games. We may block users from the Games and/or the Online Services who are determined to be cheating following an automated decision process. In this scenario the user will be notified of the outcome and will have the right to obtain human intervention to express his or her point of view and to contest the decision to block access to the Games and/or the Online Services.

Ask for a copy of data we are processing about you and have inaccuracies corrected

You have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected.

We will use reasonable efforts to the extent required by law to supply, correct or delete personal information held about you on our files (and with any third parties to whom it has been disclosed to).

Object to us processing data about you

You can ask us to restrict, stop processing, or to delete your personal data if:

• you consented to our processing the personal data, and have withdrawn that consent;
• we no longer need to process that personal data for the reason it was collected;
• we are processing that personal data because it is in the public interest or it is in order to pursue a legitimate interest of Kwalee or a third party, you don’t agree with that processing, and there is no overriding legitimate interest for us to continue processing it;
• the personal data was unlawfully processed;
• you need the personal data to be deleted in order to comply with legal obligations;
• the personal data is processed in relation to the offer of a service to a child.

Obtain a machine readable copy of your personal data, which you can use with another service provider

• If we are processing data in order to perform our obligations to you, or because you consented, or if that processing is carried out by automated means, we will help you to move, copy or transfer your personal data to other IT systems.
• If you request, we will supply you with the relevant personal data in CSV format.  Where it is technically feasible, you can ask us to send this information directly to another IT system provider if you prefer.

Make a complaint to a Supervisory Authority

• If you are unhappy with the way we are processing your personal data, please let us know by contacting us via the support services.
• If you do not agree with the way we have processed your data or responded to your concerns, an alternative is to submit a complaint to a Data Protection Supervisory Authority.